You may want to plan a more detailed calendar for each week or month, but having an overview for the year makes it easier to coordinate your marketing efforts, plan for holidays and important events, and ensure that your content aligns with your marketing goals. Create a master calendar to work from and adjust it as needed. Plan your calendar for up to 12 months out.Include this information on your calendar along with meta-titles and other SEO tactics. Use a keyword research tool to look up what phrases people are searching for that relate to your topics. Following best practices for search engine optimization (SEO) can help bring a wider audience to your content. Find keywords to optimize your content.Prioritize your content based on the intended result, and rotate your publishing schedule for different themes to make sure you are addressing a range of customer needs. Identifying themes can help you categorize topics and ensure that you’re producing a variety of content aimed at achieving specific goals, whether it’s generating leads, showcasing your expertise, or selling products.
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